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Ralph Lauren has carved out a distinct identity in the highly competitive and ever-changing world of fashion and lifestyle by combining rich American heritage, exquisite craftsmanship, an eye for detail across all touchpoints and channels, and high levels of quality in crafting and executing a distinct brand universe.
 One of the most difficult components of developing a great brand is developing and maintaining a personality that is relevant and resonates with the target audience. Ralph Lauren manages to meet the difficulty of developing a relevant and engaging brand personality despite its presence in a variety of markets, a diversified brand portfolio, and interactions with a diverse set of customers.
For the dress of the month, we’ve chosen Ralph Lauren Darcy embellished evening dress. Darcy's layered embellishment is defined by its breathtaking dazzle, which is created by eight master artisans using 695 grams of micro-sequins and 45 grams of antiqued gold beads.
  It's bias-cut to elegantly drape and enhance the body's curves, and it's beautifully created in Italy from silk georgette. This floor-sweeping evening gown is finished with sequin- embellished straps that crisscross at the back and a mulberry silk georgette lining.
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From the Editor - Ruchika Rawan

From the Editor - Ruchika Rawan

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The Final Look for “Her Going Out Tonight”

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